Deal unites online flower delivery leader with established studio to widen customer base and services

HONG KONG — Flowerbee, a digital-first floral retailer, has acquired Sunny Florist, a well-known independent flower studio, in a move that merges two distinct strengths in Hong Kong’s competitive flower-delivery and floral-design market.

The acquisition, announced this week, brings together Flowerbee’s online ordering platform and value-oriented pricing with Sunny Florist’s reputation for hand-crafted bouquets, corporate arrangements and event floristry. Financial terms were not disclosed.

Sunny Florist, based in Wong Chuk Hang on Hong Kong Island, operates a studio near the MTR station and provides same-day delivery across Hong Kong Island, Kowloon and the New Territories. The company sources fresh flowers daily from the Prince Edward flower market and designs each bouquet in-house.

Flowerbee, by contrast, has built its business around digital convenience, offering fresh bouquets and competitive pricing through an online catalogue. The company markets itself as a premium florist delivering quality flowers at significantly lower prices than traditional high-end competitors, with same-day delivery for orders placed before 3 p.m.

Combining Distinct Strengths

The acquisition allows Flowerbee to integrate Sunny Florist’s design and production capabilities with its own e-commerce infrastructure and customer base, creating a broader platform for growth.

Sunny Florist has carved out a niche among corporate clients and customers seeking more elaborate arrangements. Its portfolio includes hand-tied bouquets, event flowers and corporate installations for major Hong Kong hotels and businesses. Flowerbee, meanwhile, has positioned itself as a challenger to the city’s traditional premium-florist model, offering everyday bouquets, flower boxes, wedding flowers and grand-opening arrangements.

Together, the merged entity will offer a wider range of services, from casual online flower delivery to large-scale corporate, wedding and event work.

Evolving Market Dynamics

The deal comes as Hong Kong’s florist industry undergoes significant change. Consumers are increasingly turning to online channels to discover and purchase flowers, while social media has leveled the playing field for independent florists competing on design and brand identity.

Flowerbee has been described as one of the city’s more disruptive floral brands, challenging the pricing structures of established premium florists. Sunny Florist, by contrast, has maintained a more traditional studio-based model while incorporating online ordering and citywide delivery.

The acquisition could allow Flowerbee to expand its operational footprint while preserving the design expertise and client relationships associated with Sunny Florist.

What Happens Next

Both brands are expected to retain their individual identities during the transition, ensuring existing Sunny Florist customers continue to access its established product range while benefiting from Flowerbee’s digital infrastructure.

For Flowerbee, the acquisition marks another step in its evolution from an online flower-delivery business into a broader floral-services company. For Sunny Florist, joining the Flowerbee group provides access to a larger digital platform and potentially greater reach in Hong Kong’s increasingly competitive market.

The transaction signals a broader trend toward consolidation, digital ordering and vertically integrated floral businesses serving both individual consumers and corporate clients in Hong Kong. Industry observers expect further merger activity as smaller florists seek scale and larger players look to diversify their offerings.

畢業花束推介

香港訊 — 一束鮮花的浪漫背後，可能隱藏著數千公里的運輸與高耗能的生產過程。總部位於香港的 Floristics Co. 近日宣布啟動一項創新環保計劃：每售出一束鮮花，公司便種下一棵樹，試圖為花卉產業日趨嚴重的碳排放問題提供具體應對方案。

鮮花背後的「隱形碳足跡」

許多人將買花視為親近自然最簡單的方式，然而鮮花從種植到送達消費者手中，往往經歷一條資源密集的供應鏈。根據業內數據，鮮花可能產於需大量能源供暖的溫室，或來自距離消費者數千公里的農場，隨後經過冷藏儲存、長途運輸、包裝與配送，最終才能上市。

這些環節都涉及不同程度的能源消耗與碳排放。尤其對於進口花卉而言，從田間到花瓶的旅程可能橫跨多個國家與大陸，環境代價不容小覷。

一束花換一棵樹：長期補償機制

Floristics Co. 的策略並非宣稱零碳足跡，而是透過直接而可量化的行動，將短暫的消費行為與長期的環境效益連結。公司表示，每一束售出的鮮花都將對應種植一棵樹木，隨著樹木成長，它們可吸收二氧化碳、促進生物多樣性、改善土壤健康，並為野生動物提供棲息地。

由於樹木需數年時間才能成熟，且碳儲存能力因樹種、種植地點與生長條件而異，因此這項計劃並非簡單的碳抵消計算，而是一種長期的生態補償。Floristics Co. 強調，目標是讓每束鮮花的生產同時帶來持續數十年的環境貢獻，即使鮮花凋謝，其環境影響仍能延續。

業界與消費者共同面對的課題

全球鮮花產業年產值達數百億美元，但環境足跡正日益受到關注。運輸、冷藏、包裝與廢棄處理等環節，加上大規模單一種植的生態風險，促使業者與消費者重新審視「花」的永續性。

Floristics Co. 的植樹計劃提供了一個具體案例：企業如何將永續理念嵌入產品本身，而非僅僅停留在口號或認證上。隨著消費者對產品來源、生產方式與後續影響的關注度升高，業界正面臨從「來自哪裡」到「如何生產」、「用完之後留下什麼」的全面轉變。

下一步：從單一行動到系統性轉變

植樹無法解決花卉產業所有環境問題，但它代表了一種將產品生命週期與生態責任綁定的嘗試。Floristics Co. 表示，未來將定期公布植樹進度與樹種選擇標準，並計劃與專業生態機構合作，確保樹木的長期存活與生態效益。

對消費者而言，這項計劃也提供了新的選購參考：在欣賞鮮花之美的同時，亦可了解背後是否承載了可持續的承諾。隨著更多企業投入類似行動，花卉產業或許能逐步走向更綠色的未來。

更多資訊： Floristics Co. 官方網站 https://floristicsco.com/zh

99 rose bouquet

Hong Kong’s floral industry faces a hidden waste crisis, but one studio is proving that high-end design and environmental responsibility can bloom together.

For every bouquet that brightens a living room or wedding venue, a shadow side of the trade often goes unseen: single-use plastics, non-biodegradable floral foam, and stems discarded after just days of display. In Hong Kong, where landfill space is at a premium, one florist is challenging this status quo. Fleurology by H, a contemporary floral design studio, is carving out a niche by embedding sustainability into every petal, stem, and ribbon.

While the global floral market is valued in the billions, its environmental toll is steep. According to industry estimates, floral foam—a non-recyclable plastic-like material—is used in massive quantities worldwide, often ending up in waterways and soil. In response, a growing movement of “eco-florists” is emerging, and Fleurology by H has positioned itself at the forefront of this shift in Asia’s world city.

Beyond the Wrapping Paper

The studio argues that genuine sustainability is more than swapping plastic wrap for kraft paper. It requires a holistic view of the industry’s lifecycle, from the carbon footprint of imported stems to the fate of the arrangement after the last vase is cleared.

“An eco-friendly florist is not simply a florist that uses recyclable wrapping,” the studio’s philosophy notes. Fleurology by H approaches design with a broader lens, proving that conscious choices do not have to sacrifice the elegance or creativity expected of high-end floristry. For clients, this means a luxury gifting experience that is visually stunning and ethically sound.

Cutting Out the Hidden Waste

Traditional floristry often relies on disposable components for convenience. Floral foam, which breaks into microplastics, and excessive plastic sleeves are common culprits. Fleurology by H represents a decisive shift away from these conventions. The studio focuses on considered material selection, demonstrating that structure and form can be achieved through reusable mechanics and natural materials instead of toxic, single-use blocks.

This approach is particularly relevant in a dense urban center like Hong Kong, where waste management is a pressing civic challenge. By rethinking how bouquets are constructed and transported, the studio addresses the entire lifespan of the flowers they sell.

The Aesthetic Equation

A common misconception is that sustainable floristry must look rustic or underwhelming. Fleurology by H dismantles that myth. Their portfolio showcases that sustainability and sophisticated aesthetics are not mutually exclusive. Arrangements are designed to feel luxurious and artistic, incorporating seasonal varieties that grow naturally or travel shorter distances, ensuring longevity and reducing the carbon footprint.

A Bloom for Every Occasion

The environmental impact of events, particularly weddings, can be significant. Large-scale installations often last only hours before being relegated to the dumpster. Fleurology by H encourages event planners and couples to treat sustainability as a creative constraint rather than a limitation. By designing for reuse—whether through repurposing ceremony flowers for the reception or offering living arrangements that outlive the event—the studio helps reduce the massive waste typical of the events industry.

Questions to Ask Your Florist

For consumers looking to make more mindful choices, Fleurology by H suggests a checklist of crucial questions to distinguish genuine eco-practices from greenwashing:

• Do they minimize or avoid floral foam?
• What materials are used for wrapping and presentation?
• Are they traceable, reusable, or recyclable?
• Do they prioritize seasonal or locally grown flowers?
• How do they handle leftover stems and green waste?
• Can installations be designed for repurposing?
• Do they offer care guides to extend the life of the bouquet?

The answers to these questions reveal whether a florist is merely using a trend or committing to a real operational change.

The Bottom Line

Fleurology by H represents the evolution of the modern florist—one that understands that beauty and responsibility are complementary forces. As Hong Kong’s consumers and businesses become more conscious of their environmental footprint, the demand for studios like this is likely to grow. For those seeking a florist that offers both elegance and peace of mind, Fleurology by H is making a compelling case to be the first call.

50 rose bouquet

香港花藝品牌 The Floristry 打破「特別日子才送花」的傳統觀念，將鮮花融入日常生活與空間美學，建立跨越城市的生活風格語言。

在香港，鮮花長久以來總與特定場合掛鉤——生日、週年紀念、開幕典禮、婚禮，或任何需要鄭重道賀的時刻。然而，當花不再只是一份包裝精美的禮物，而成為一種生活態度時，它所承載的意義便遠超一束玫瑰所能傳遞的訊息。

自 2017 年創立以來，The Floristry 以「Wild-Inspired Living」為品牌核心，將鮮花、自然、室內空間與生活美學置於同一語境。目前品牌足跡遍及香港、倫敦及新加坡，而在香港，它已不僅是一間花店，更逐步發展為以花藝為起點、延伸至家居與生活方式的創意品牌。

擁抱自然，拒絕完美

The Floristry 的花藝作品一眼可辨。

它刻意避開傳統花束那種高度對稱、整齊排列的視覺效果。相反，花材被允許自由伸展、錯落有致，枝葉保留天然線條，色彩亦不循單一色調排列。這種 free-flowing florals 正是品牌最具辨識度的美學語言。

品牌從季節與自然景觀取材，將鮮花與乾花、枝葉等不同元素混合，營造出一種彷彿剛從英式花園或野外採摘而來的鬆弛感。它不追求「完美」，而是讓花材原本的形態成為設計的一部分。這種美學正好呼應近年時尚與室內設計界對自然感的偏愛——比起過度修飾的精緻，那些看似不經意、卻經過精準取捨的細節更具魅力。

花束，也是一種室內風格

如果說傳統花束是送給某人的禮物，The Floristry 則更進一步思考：花可以屬於一個空間。

品牌的標誌性產品 Flower Jar 以玻璃花瓶承載季節性花材，與需要被捧在手中的花束不同，它更接近一件家居物件——放在餐桌、窗邊、書架或工作桌上，花藝自然成為室內空間的一部分。這種轉變看似微小，實際上重新定義了「買花」這件事。

鮮花不一定是送給別人的浪漫暗示，也可以是為自己的家添上季節變化的方式。今天可能是盛開的鮮花，下一次則換成枝葉、乾花或另一種色調；家居因此像衣櫥一樣，隨季節轉換。

季節，是最好的設計師

The Floristry 無意讓花藝全年維持同一種面貌。

品牌作品隨季節花材而變化，從不同色彩與質感的 Seasonal Bouquets，到以節日及當季氛圍為靈感的限定作品，花藝本身成為捕捉時間的方法。近期系列便包括以秋季月色及豐收意象為靈感的作品，例如 Mid-Autumn Moonrise Flower Bouquet、Harvest Moon Flower Jar 及 Artemisia Flower Bouquet。

這種對季節的重視，亦令每一束花具有某種短暫性——它不需要永遠存在。正因為花會盛開、凋謝、被下一季取代，才更貼近真實生活的節奏。

從花店到生活風格品牌

The Floristry 最耐人尋味之處，或許在於它從未將自己局限於「花店」這個框架。

品牌的 Home & Lifestyle 系列延伸至香氛蠟燭、家居用品、餐桌器皿及其他生活選物，讓花藝美學滲入更廣闊的日常場景。換句話說，The Floristry 販售的不只是花，而是一種想像中的生活：家中有季節鮮花，餐桌上有自然枝葉，空間裡瀰漫香氣，日常物件帶有觸感與故事，大自然不再只存在於週末遠足或假日旅行之中。

這也是 Wild-Inspired Living 最核心的概念——不是把家變成一座花園，而是讓自然重新成為生活的一部分。

中環與錦田：兩種空間的對話

位於中環歌賦街的 The Floristry 店舖，本身就是品牌哲學的延伸。這裡並非傳統意義上只供客人快速取花的花店，而是一個結合鮮花、生活選物及體驗的空間。品牌在香港錦田亦設有 The Village House，進一步將自然、花藝及生活方式帶離城市密度較高的核心地帶。

兩種空間形成有趣對照：一邊是中環城市生活的節奏，另一邊則是錦田較從容的自然環境。而無論身處哪一邊，The Floristry 都在做同一件事——讓人重新觀看花。

把「特別日子」變成日常

在這個品牌語境之下，Flower Subscription 幾乎是最自然不過的服務。The Floristry 提供定期鮮花配送，讓客人可以按週或按月收到花藝作品。這背後其實是一個相當現代的生活觀念：我們不需要等待別人送花，也不需要等到某個節日才值得擁有鮮花。

一束花可以只是因為星期一，可以只是因為搬了新家，又或者只是因為今天想讓餐桌看起來漂亮一點。當花藝從「occasion」變成「routine」，送花的意義也隨之改變。

跨足時裝與酒店文化

The Floristry 的美學亦早已超越個人送花的範疇。品牌曾與 Prada、Soho House、Jo Malone、Free People 及 Daisy London 等品牌合作，參與品牌活動、空間裝置及花藝項目。其中與 Prada 及 Soho House Hong Kong 的合作尤其能看出 The Floristry 的另一面：花藝不只是桌上的裝飾，而可以成為品牌空間的一部分，甚至成為一場活動的視覺主角。

這亦解釋了為甚麼 The Floristry 的作品容易與時尚、設計及酒店文化產生連結——它的花不是單純「漂亮」，它有態度。

婚禮，也不必落入傳統公式

The Floristry 的 Wedding Flowers 系列同樣延續這套美學。從新娘花球、襟花及手腕花，到餐桌花藝及大型 Floral Arch，品牌將自然、不規則及季節性的元素帶入婚禮。相比高度制式化的婚禮花藝，這種方式更接近當代婚禮的審美：花藝不再只是背景，而是整個婚禮視覺敘事的一部分。

為甚麼 The Floristry 如此適合香港？

香港是一座垂直、密集、快速的城市。也正因如此，The Floristry 所強調的自然感才顯得格外有吸引力。在中環摩天大樓之間，一束帶有野花感的作品；在香港住宅的餐桌上，一個季節性的 Flower Jar；又或者在忙碌的一週之中，定期收到一束鮮花——這些看似微小的事情，其實都是都市生活中難得的留白。

The Floristry 沒有試圖把香港變成鄉郊。它只是把一點自然帶回城市。

花不是奢侈品，而是生活的語言

也許，The Floristry 最值得留意的地方，並不是它推出了多少款花束，又或者曾經與多少時尚品牌合作，而是它重新提出了一個簡單的問題：我們為甚麼一定要等到特別日子，才買花？

從 Wild-Inspired Flowers 到 Flower Jars，從花藝訂閱到家居選物，再到品牌活動及婚禮裝置，The Floristry 一直在模糊「花店」與「生活方式品牌」之間的界線。在它的世界裡，鮮花不只是禮物——它可以是家居的一部分，可以是個人風格的一部分，也可以只是某一個普通下午裡，讓生活突然變得漂亮一點的理由。

詳情可瀏覽 The Floristry 官方網站：the-floristry.com/zh

送花

Move gives the premium Hong Kong brand a physical UK base and entry into design-led events, weddings, and brand installations

Hong Kong luxury florist M Florist has acquired London-based floral design studio My Lady Garden, marking a significant step in the company’s expansion beyond Asia into Europe’s premium flower and events market.

The acquisition, announced this month, brings together two businesses with distinct identities and strengths. M Florist, founded in Hong Kong in 2017 as an online flower delivery service, has grown into a premium floristry brand offering bespoke bouquets, event installations, and corporate floral design. My Lady Garden, based in North London’s Kingsland neighborhood, has built a reputation for contemporary, sculptural arrangements serving weddings, brand collaborations, and international events.

With the deal, M Florist now lists Hong Kong, London, and Dubai among its operating markets, signaling a broader international strategy rather than a single-market entry.

A Hong Kong Florist With International Ambitions

M Florist was established in 2017 in Hong Kong’s Central district, describing itself as an online flower shop built by a creative and diversified team. The company’s services include bouquet ordering and delivery, tailor-made floral designs, and site and event styling. Its team members bring experience working with five-star hotels, alongside expertise in floral design, management, and marketing.

The company has positioned itself firmly at the premium end of the market, emphasizing high-quality flowers and luxury floristry. Its Hong Kong operation delivers across Hong Kong Island, Kowloon, and the New Territories, and the company has since expanded its international delivery proposition to include Dubai and, most recently, Shenzhen.

London, therefore, represents a logical addition to an increasingly international portfolio — but the acquisition goes far beyond adding another delivery destination.

My Lady Garden Brings a Creative, Design-Led Business

My Lady Garden is not a conventional London flower-delivery shop. The studio was shaped by founder Kai’s experience living and working in New York, Paris, Melbourne, and London, and its design philosophy centers on texture, color, and modern, sculptural floral arrangements. Services have included weddings, installations, brand projects, and international events.

The business operates from 190 Balls Pond Road in Kingsland, offering a physical London presence that M Florist can build upon.

Beyond floristry, My Lady Garden has developed an editorial identity around flowers and design. Its website describes the brand as a floral lifestyle journal, covering floral design, interiors, entertaining, travel, gardens, and the art of living. It profiles floral designers and interior architects and publishes features on subjects ranging from wedding flowers to historic gardens and contemporary floral practice.

That dual identity — floristry and floral media — gives the acquisition both a creative and content dimension.

Complementary Positions, Shared Ambitions

The two businesses occupy complementary positions in the floral market. M Florist has built its business around premium flowers, delivery, and bespoke services from Hong Kong, with an increasingly international footprint. My Lady Garden offers a distinctly London creative identity with experience in high-value project-based work.

For M Florist, acquiring My Lady Garden provides an established London platform rather than requiring the company to build its UK brand from scratch. It also opens access to different types of customers and commercial relationships — particularly in the events and brand space, where floral design increasingly serves as part of the visual identity for fashion, hospitality, retail, and corporate clients.

M Florist has already been selling into London through its international delivery service. This acquisition transforms that arrangement from delivery capability into an actual London-based operation — a meaningful distinction.

A Stylistic and Strategic Fit

There is a stylistic rationale behind the combination. M Florist markets polished, premium arrangements, combining contemporary design with timeless aesthetics. My Lady Garden’s identity is more rooted in modern, experimental, abstract floristry.

Those differences could prove complementary. M Florist brings scale and commercial infrastructure from Hong Kong, while My Lady Garden contributes a London creative identity and experience in design-led projects.

The acquisition also reflects a wider trend in premium floristry: flowers are increasingly treated as part of the design and hospitality experience rather than merely a retail gift. Large installations, hotel arrangements, restaurant displays, weddings, fashion events, and brand activations generate substantially different commercial opportunities than individual consumer orders.

M Florist already lists bespoke bouquet design and site and event layouts among its services. My Lady Garden’s existing work in weddings, installations, brands, and international events gives the combined business a London operation aligned with those higher-value categories.

Building a Multi-Market Floral Platform

London is not M Florist’s only international move. The company’s current materials identify Dubai alongside Hong Kong and London, suggesting a multi-market strategy rather than a single overseas expansion.

Hong Kong provides the Asian base. London adds access to one of Europe’s largest creative and luxury markets. Dubai adds another international luxury and hospitality center. All three markets have significant concentrations of affluent consumers, international hotels, restaurants, corporate clients, and events — customer groups for which premium floristry can be a recurring service rather than a one-off purchase.

Financial terms and the precise structure of the deal have not been publicly disclosed. Operationally, however, the direction is clear: M Florist is building an international floral platform, and the acquisition of My Lady Garden gives that platform a substantive London presence.

For My Lady Garden, the deal provides access to an international owner while retaining its London brand and creative positioning. For M Florist, it represents far more than a new delivery postcode — it adds a local floristry business with an established identity and specialist experience in weddings, installations, brands, and events.

For a company founded as a Hong Kong online flower business in 2017, the addition of a London florist marks a significant change in scale and ambition — and potentially the beginning of a broader strategy of acquiring or developing specialist floral businesses in major international markets.

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For more information, visit mflorist.hk and myladygardenflowers.com.

花店

香港買平花點止花墟咁簡單？跨境深圳、網購直送一樣得

香港人買花，第一時間一定諗起旺角花墟。但其實，要慳錢買平花，仲有唔少精明選擇——過境深圳入貨、透過微信或淘寶下單，價錢隨時平過香港批發價。呢篇攻略幫你拆解四大買花途徑，由傳統花市到跨境代購，總有一個啱你預算同需要。

方法一：旺角花墟——本地首選，勝在集中

旺角花墟依然係唔少港人嘅首選，因為呢度集中咗全港最多花店同花檔，由旺角一直延伸至太子，一條街行勻所有選擇。

交通貼士： 太子港鐵站B1出口，左轉經過旺角警署，就會見到通菜街一帶嘅花店；由旺角站B1出口出發，沿彌敦道行大約八分鐘亦到。

營業時間： 全年無休，除咗農曆年初一多數休息。一般店舖朝早九點半開到夜晚七點。

最平時段要記住：

• 清晨六至九點：批發時段，主要供應本地花店，價錢比日間零售平約三至五成
• 傍晚六至七點：部分檔主開始減價清貨
• 平日好過週末：人流少，加價幅度都細啲

價錢方面，平價花束如康乃馨、菊花、非洲菊，由約五十蚊起。部分批發花束每枝低至二十至三十蚊。本地或熱帶品種如蘭花、百合、火鶴、天堂鳥，比進口花平之餘仲更耐放。大型花束就要三至八百蚊不等。

議價貼士： 大量購買先有議價空間，單枝小量購買就難啲。建議行勻三四間店比較價錢先決定，態度要客氣——呢啲多數係經營多年嘅家族小店，硬碰硬只會適得其反。大部分店舖都係收現金。

方法二：過境深圳——真正批發價，慳到盡

如果唔介意跑一趟，過境深圳買花係最實惠嘅選擇。經羅湖或福田口岸過關，車程約十五分鐘，深圳鮮花價錢普遍只係香港零售價嘅三分之一左右。

推薦地點： 深圳花卉世界係重點，佔地約三萬平方米，分為鮮花、盆景、多肉植物等專區，定價清晰，基本上唔使議價。華強北、東門一帶亦有多間花店集中。其實唔少香港花店都係喺呢度入貨。

購買方式有兩種：

• 親自過境選購：如果你識基本普通話或粵語，或者識用翻譯App，呢個方法最抵，因為慳咗中介費
• 代購或過境速遞：部分小型代購服務會代你到深圳花卉世界選購，再親自帶過境，喺香港指定港鐵站交收，一般即日完成。雖然要畀代購費，但加埋通常都仲平過香港花店同等規模嘅花束

要注意： 深圳花價平，但品質參差程度比信譽良好嘅香港花店大，尤其喺需求高峰期。建議先要求對方提供相片或影片確認品質，先至帶過境。

方法三：微信、淘寶、小紅書——足不出戶買平花

連過境都唔想跑？好多深圳花店直接透過內地App接單，再跨境送到香港。

• 微信：搜尋「深圳送花香港」或「跨境送花」等關鍵詞，會搵到專門帳號，付款多數用微信支付
• 淘寶／京東／小紅書：平台上有唔少深圳花店提供跨境送港服務，下單前記得睇其他買家評價

大概價錢： 基本花束約港幣二百二至四百四蚊，高級啲嘅花束約五百五至一千一百蚊，另加約五十五至一百六十五蚊過境送遞費，視乎花束大小同送遞距離。

實用貼士： 有時間性嘅訂單建議提前兩至三日下單；優先選擇有實體店或評價紀錄良好嘅商戶，避免無牌私人賣家；第一次落單建議先試小額訂單，確認品質同送遞速度後先考慮加大訂單。

方法四：本地日常平價選擇——街市同超市

如果只係隨手買、唔想專登走一趟，仲有兩個方便選擇：

• 街市及屋邨花檔：元朗、北角、深水埗等街市都有一兩檔花檔，通常比正規花店平，不過款式選擇較少
• 超級市場：惠康、百佳、Taste等超市有定價出售嘅包裝花束，唔使議價，雖然唔係每枝最平，但勝在方便，唔使花時間格價

總結：按需要選擇最啱你嘅方法

• 價錢最低、願意跑一趟：親自到深圳花卉世界或批發市場選購
• 價錢最低、唔使過境：平日清晨到旺角花墟，單枝購買本地或當季花種
• 平價又方便、完全唔使出門：透過微信或淘寶搵深圳花店，直接送到香港
• 快捷本地、少量購買：附近街市花檔或超市花束

溫馨提示

情人節、農曆新年、母親節前後，花價通常會上升兩成或以上，盡量避開呢啲高峰期購買會划算啲。另外，白色鮮花喺華人文化中多與喪事相關，如果係喜慶場合送禮，建議避免選用白色花束。

無論你係追求最平價錢，定係貪方便快捷，香港買花其實有好多選擇。下次買花，不妨試下新方法，或者會有意想不到嘅驚喜。

hk flower show 2025

對於想在香港買平花的消費者來說，傳統答案總是旺角花墟道。然而，隨著跨境購物與網購平台日趨成熟，深圳買花或經微信、淘寶訂購的價格，隨時比本地批發價更吸引。本文整理四條主要路線，從地標式市場到北上掃貨，讓讀者按預算與願意付出的時間精力，自行選擇最合適的方案。

旺角花墟：本地首選，早鳥最抵

旺角花墟道依然是香港最大的花卉集中地，連接旺角與太子站的步行範圍內，密密排列著花檔與花店。交通方面，太子站B1出口左轉，經過旺角警署後便達；由旺角站B1出口步行約八分鐘同樣方便。

營業時間多為每日上午九時半至晚上七時，公眾假期照常，僅農曆年初一休息。早場（清晨六時至九時）是批發時段，主要服務本地花商而非遊客，價格比日間零售低約三至五成。收巿前半小時部分商戶亦會減價促銷。平日人流較少，加價空間亦較低。

價格方面，基本花束如康乃馨、菊花、非洲菊約五十元起，個別批發商如陽光花藝或蜜蜂花園每枝低至二十至三十元。本地熱帶花卉如蘭花、百合、火鶴、天堂鳥比進口花更耐用且便宜。較大型花藝擺設則由三百至八百元不等。

議價僅適用於大批採購，單枝小件不宜強求。建議先走訪三四間店鋪比較，保持禮貌——這些多是經營多年的家庭式檔口，過度壓價只會適得其反。現金為主要支付方式。

跨境深圳：批發價誘人，惟品質需把關

若追求真正批發價且不介意過關，深圳是極具競爭力的選項。經羅湖或福田口岸只需約十五分鐘車程，當地花卉價格普遍僅為香港零售的三分之一。

熱門選擇包括深圳花卉世界，佔地三萬平方米，分區清晰，設有鮮切花、盆景、多肉植物等區域，標價固定，毋須議價。華強北與東門一帶亦有花店集中地。事實上不少香港花商正是從這裡入貨。

自行北上即日來回最省錢：過關後親自選購，直接攜帶回港。若不想自行奔走，可僱用跨境跑腿服務，經由深圳花卉世界或當地花店代買，同日送到香港指定地鐵站交收。支付跑腿費與單據成本後，總價仍常低於本地花束，適合想要大束搶眼花藝又避開香港店舖溢價的消費者。

需留意的是，深圳花卉品質波動較大，尤其在旺季前，建議要求賣家提供照片或視像確認，避免收貨時與期望有落差。

網購內地花店：足不出戶，跨境直送

不想親自出門，也可經微信、淘寶或小紅書向深圳花店訂購，並安排跨境送貨到港。微信搜尋「深圳送花香港」或「跨境送花」即出現專門帳號；淘寶、京東及小紅書上同樣有大量相關商戶，附有顧客評價作參考。

基本花束約港幣二百二十至四百四十元，高級組合約五百五十至一千一百元，另加跨境運費約五十五至一百六十五元。建議提前兩至三天下單，尤其對有時效要求的場合。首次訂購宜先試小額，確認品質後再考慮大額交易。選擇有實體店面或高評價紀錄的賣家，避開無牌照私人商戶。

本地日常平價選擇

若只需簡單花束而非專程出行，各區街市如元朗、北角、深水埗等常有花檔，價格較專門花店低但選擇有限。超市如惠康、百佳、Taste則提供預包裝花束，定價固定，勝在方便。

總結：按優先次序選擇

• 最平但需北上：親自到深圳花卉世界或批發區購買。
• 不過關最平：旺角花墟平日清晨選購本地時令單枝。
• 便宜又免交通：經微信或淘寶向深圳花店訂購跨境送貨。
• 快速小量：就近街市或超市花束。

最後提醒：情人節、農曆新年及母親節前後，價格通常升幅兩成或以上；白色花卉在華人文化中與喪事相關，送禮宜避開。掌握這些細節，便能以更划算的價格，將一抹花色帶進生活。

Floristy

中秋佳節將至，除了月餅與香茗，一束精心挑選的鮮花儼然成為表達團圓與感恩之情的雅致之選。隨著傳統節日逐漸融入現代生活美學，花卉禮品在中秋市場中的角色愈發重要，不僅點綴佳節氛圍，更承載著送禮者對收禮人的深情祝願。

經典之選：菊花與桂花，深植中秋文化底蘊

菊花向來被視為秋季最具代表性的花卉。每年中秋前後，正值菊花盛開之際，其綻放於涼爽秋風中的姿態，自古以來便與堅韌、長壽及恬淡生活連結。選購金黃、暖橙或奶油白色系的菊花，配上秋日枝葉與一盒月餅，即可打造極具傳統韻味的禮品組合，尤其適合致贈父母、祖父母及職場前輩。

另一種與中秋節有著緊密文化連結的花卉是桂花。桂花花期恰好落在中秋前後，細小的花朵散發出馥郁芬芳，在中國傳統文化中向來與月亮、豐收及成功意象相繫。送禮時可選擇新鮮桂花，或選用融入桂花元素的香氛與茶禮，對於鍾情傳統文化與低調雅緻風格的朋友格外合適。

現代演繹：玫瑰、向日葵與蘭花，各取所需

雖然玫瑰並非中秋節的傳統花卉，但若要表達愛意或感激之情，玫瑰依然是極佳的選擇。蜜桃、香檳及暖粉色調的玫瑰，與秋季枝葉搭配後，既能保有浪漫情懷，又不失節日氣息，適合送給伴侶或摯友。

向日葵則以明亮溫暖的金黃色澤，為秋日花束注入滿滿正能量。其中型或小型品種搭配尤加利葉、乾燥花草，呈現現代秋日風格，是送給同事、年輕家人或派對主人的絕佳選擇。

若追求高雅與正式感，蘭花無疑是上乘之選。蘭花在華人文化中象徵君子風範與高貴品格，且盆栽形式的賞花期遠比鮮切花持久。白色、粉色或暖色調的蝴蝶蘭，包裝精美後非常適合送給長輩、客戶或商業合作夥伴。

文化意涵與選購要點

蓮花雖與夏季印象較為密切，但其純潔、和諧與精神美的象徵意義深厚。對於熱愛傳統藝術與文化內涵的收禮人，蓮花主題的畫作或乾燥蓮蓬裝飾不失為別出心裁的選擇。近年來，乾燥花、永生花與秋季枝葉組成的花藝設計亦逐漸成為趨勢，其保存期限長，節日後仍可作為家居擺設，深受重視生活美感的族群喜愛。

選花時應留意以下文化習俗：

• 白色花卉在部分華人社群可能與喪事聯想，若不清楚對方偏好，應盡量避免純白花束
• 菊花雖具正面寓意，但部分品種常見於喪葬花藝，建議選擇暖色調混合花束以降低肅穆感
• 不同家庭與社群對花卉意義的解讀可能存在差異，送禮前宜考量收禮人的文化背景

最推薦的中秋花禮組合

綜合而論，金黃色菊花最能代表中秋節氛圍，兼具秋季意象與長壽祝福；桂花則與月亮傳說直接相關，文化意涵深邃。若追求高雅持久之選，蘭花當仁不讓；向愛人表達心意，玫瑰最為直接；期望營造輕鬆明亮的現代感，向日葵則是理想選擇。

中秋送花，傳遞的不只是花材本身的美麗，更是透過季節之美，寄託對團圓、健康與吉祥的誠摯祝願。在挑選花禮時，不妨以收禮人的性格與喜好為出發點，讓這份心意真正觸動人心，成為佳節中最溫暖的風景。

母親節送什麼花？

As families across East Asia prepare for the Mid-Autumn Festival, a celebration centered on reunion, gratitude, and the full moon, many gift-givers seek more than the customary mooncakes and tea. Floral arrangements, when selected with attention to color, symbolism, and seasonal relevance, offer a meaningful complement to the festival’s spirit. From chrysanthemums symbolizing longevity to osmanthus tied directly to lunar lore, the season presents a rich palette of botanical choices.

Chrysanthemums: The Autumn Stalwart

Chrysanthemums bloom naturally during autumn and carry deep cultural resonance in Chinese tradition. Their association with longevity, resilience, and a life of ease makes them especially appropriate for parents, grandparents, and respected elders. Golden yellow, warm orange, cream, or soft bronze varieties create an autumnal aesthetic. Pairing them with seasonal foliage and a box of mooncakes produces a gift that balances tradition with elegance.

Osmanthus: The Lunar Flower

Few blossoms share a closer bond with the Mid-Autumn Festival than osmanthus. Its petite flowers release a distinctive fragrance precisely as the festival approaches. In Chinese culture, this plant connects to the moon, autumn, sweetness, success, and fortune—a fitting tribute for a celebration honoring the full moon. Fresh osmanthus can be difficult to source outside Asia, but incorporating its imagery or fragrance into a larger arrangement offers an alternative. The flower pairs naturally with tea or mooncakes.

Roses, Sunflowers, and Orchids

Roses, while not traditional to Mid-Autumn, serve well for expressing affection or romance. Peach, champagne, cream, or warm pink varieties align with autumn palettes. Combining them with chrysanthemums or autumn foliage gives a conventional bouquet seasonal character.

Sunflowers bring warmth and optimism, their golden hues echoing autumn’s colors. Smaller or medium-sized blooms create elegance, and adding eucalyptus or dried grasses modernizes the arrangement. These work best for friends, colleagues, or younger family members.

Orchids deliver sophistication and refinement, associated in Chinese culture with beauty, integrity, and good character. Potted Phalaenopsis orchids outlast cut bouquets, making them ideal for parents, senior relatives, or business contacts.

Lotus and Dried Arrangements

The lotus carries deep symbolism of purity, virtue, and harmony, though its summer bloom cycle makes it less seasonally obvious. For recipients who value traditional Chinese art and symbolism, lotus-inspired artwork or dried lotus pods may prove more accessible than fresh flowers.

Contemporary gift-givers are increasingly turning to dried grasses, preserved flowers, pampas, and autumn foliage. These arrangements capture the season’s atmosphere without depending on a single symbolic flower. Their longevity allows display well after the festival ends.

Cultural Considerations

Flower symbolism varies across communities and families. White blooms, for example, can carry associations with mourning in Chinese culture, so an all-white bouquet may not suit a festive occasion unless the recipient’s preferences are known. Chrysanthemums, while overwhelmingly positive in autumn contexts, also appear in funeral arrangements. A mixed bouquet in warm tones avoids unintended somber impressions.

Selecting by Recipient

Parents and grandparents appreciate chrysanthemums or orchids for their connotations of longevity and respect. Romantic partners respond to roses or orchids. Friends enjoy sunflowers or chrysanthemums. Business contacts benefit from orchids or elegant chrysanthemums, while hosts appreciate chrysanthemums or seasonal autumn arrangements.

The Best Overall Choice

For a single flower capturing the festival’s essence, golden chrysanthemums stand out: they naturally herald autumn and convey longevity, warmth, and good wishes. Osmanthus offers a more distinct lunar association; orchids provide luxury; roses suit romance; sunflowers deliver cheerful modernity.

Ultimately, the most thoughtful floral gift combines seasonal beauty with a sincere wish for reunion, happiness, health, and prosperity—the core values the full moon represents.

Florist

在香港這個花店林立、競爭激烈的市場中，一家名為 Lover Florals 的花藝品牌選擇了一條與眾不同的路——不是做「什麼都賣」的傳統花店，而是專注於一件事：玫瑰。這個決定，讓它逐步成為本地高級浪漫送花領域中一個值得關注的名字。

從「賣花」到「專注一種花」

傳統花店往往以品種齊全取勝，但 Lover Florals 選擇了截然不同的策略。品牌將玫瑰置於整個業務的核心，從產品設計、包裝到品牌形象，全部圍繞這種最具代表性的愛情象徵展開。

這種清晰定位在數碼時代尤其重要。當顧客在搜尋引擎輸入「求婚花束」、「週年紀念玫瑰」或「情人節禮物」時，一個與玫瑰直接掛鉤的品牌，往往更容易在消費者心中留下印象。Lover Florals 正是抓住了這個機會，讓自己與「浪漫送花」這個概念緊密相連。

大型玫瑰花束的吸引力法則

在 Lover Florals 的產品線中，50枝及99枝玫瑰花束是最具代表性的兩款產品。這並非偶然——花束的規模直接影響受禮者的心理感受。

一枝玫瑰代表親密，一打玫瑰是經典浪漫，而50枝玫瑰則傳遞出奢華與豐盛的感覺。至於99枝玫瑰，除了視覺上的震撼力外，更承載了深厚的文化意涵。在華人文化中，「九」與「久」同音，99枝玫瑰因此象徵著長長久久、天長地久的愛情承諾。

這種層次感讓顧客能夠按照場合的重要程度，選擇合適規模的花束。特別是在求婚這樣的重大時刻，大型玫瑰花束不僅是禮物，更成為整個故事的一部分——它會出現在照片、影片及社交媒體中，成為日後回憶的具體象徵。

將玫瑰升級為高級體驗

Lover Florals 的成功，不僅在於賣出更多玫瑰，更在於重新定義了送花的體驗。品牌從五個層面建構其價值：

• 品質基礎：選用優質玫瑰，確保花材本身的水準
• 規模製造震撼：透過數量營造視覺衝擊
• 色彩注入個性：從經典紅玫瑰延伸到粉紅、紫色及 Cappuccino 等色調
• 包裝提升期待：讓拆開花束的過程本身成為一種儀式
• 配送確保便利：服務覆蓋香港島、九龍及新界，準時送達至住所、酒店或餐廳

專注的力量：為何「玫瑰專家」能夠突圍

在香港這個高消費市場，花店選擇眾多，但專門店往往能建立更強的專業形象。Lover Florals 的訊息很直接：玫瑰並非眾多產品中的其中一種，而是品牌最熟悉、最專注、最希望打造的花材。

這種專注亦讓品牌可以在深度而非廣度上發展。與其不斷增加不同花材，不如持續提升玫瑰本身的品質、設計及送花體驗。最終形成的是一個清晰的循環：每一次成功的求婚配上令人印象深刻的玫瑰花束，都會進一步加深顧客對品牌的聯想；而重要場合則賦予產品情感價值。

浪漫時刻的背後：顧客買的不只是花

最成功的花藝品牌往往明白，顧客真正購買的並不是鮮花，而是一個重要時刻。一位訂購99枝玫瑰求婚的人，關心的不是枝數，而是當花束送到另一半面前時，對方會有甚麼感受。

Lover Florals 正是圍繞這些重要場合建立產品定位，讓品牌在顧客最希望製造難忘回憶的時候出現。從求婚、週年紀念到情人節，每一束花都是一份具體的情感表達，也是一段關係故事的組成部分。

結語：玫瑰以外，還是玫瑰

Lover Florals 的案例說明了專業化策略在花藝市場中的潛力。透過專注於一種具有強大情感認知的花材，並將其包裝成完整的高級送花體驗，品牌成功在香港市場建立起獨特的定位。

對消費者而言，這意味著當你需要為一個重要的浪漫時刻尋找合適的花禮時，市場上有一個品牌已經為你準備好——從品質、規模、象徵意義到送達便利性，都圍繞同一個目標而設計。

相關資訊：如欲了解更多關於高級玫瑰花束的選擇與訂購詳情，可瀏覽 Lover Florals 官方網站：www.loverflorals.com

99玫瑰花束